If you’ve driven past the North Gate recently, you may have noticed a new billboard with just two words: “Call Margot.”

It’s simple, bold, and — as many of you have noticed — different. That’s exactly the point.

When I designed the billboard, I applied the same principles I use when marketing my clients’ homes: clarity, elegance, and visibility. In a landscape filled with cluttered messages, something simple and confident stands out. It respects people’s time and cuts through the noise — the same reason buyers pause on a well-photographed, well-presented property.

Over the past few weeks, the billboard has sparked plenty of conversation — and I see that as a good thing. It means people are noticing, engaging, and talking about Big Canoe real estate and the quality of life here.

From experience in Big Canoe:
Good marketing doesn’t shout. It connects. It builds trust at a glance — and trust is what moves a home from listing to showing, and showing to sale.

Every season, I see it play out: homes with clean presentation, precise pricing, and professional visibility move more quickly and attract stronger offers. That’s not coincidence; that’s strategy — one refined over nearly 15 years and nearly 700 homes sold.

The conversation around the billboard has reminded me how engaged our community is, and I’m grateful for that. In the months ahead, I’ll share more about the choices that help Big Canoe homes shine — and the local success stories that prove thoughtful strategy works.

For now, if you’ve noticed the billboard — good. That means it’s doing its job.

And if you’re curious how that same approach might help you buy or sell in Big Canoe, Call Margot — two words that get noticeable results.

— Margot Weatherford
Local. Trusted. Proven.